We have long said ‘You are what you eat.’ But what about what you wear?
In a world where Amazon packages cross the country overnight, polyester prices seem too good to be true, and the fast fashion industry seems less concerned about human rights concerns, consumers some of Gen Z are looking for slower and better global ways of sourcing and producing products. .
Some buy local, and others buy shiny sneakers made from grape leaves from PANGAIA.
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Yes, you read that right. It’s not really surprising that a younger, more educated generation is drawn to products that work to right some of the wrongs of the past. In fact, a Forbes report showed that 73% of Gen Z consumers are willing to pay 10% more for sustainable products.
Of course, social media is full of fashion trends and trendy reviews, and there is another side of TikTok that always seems to be full of fashion-driven solutions, such as the video of 21-year-old Carrie Berk of the shoes released by PANGAIA. a few years ago.
Berk, who is a social media influencer, author of “My Real Life Rom-Com,” and former New York Post Commerce Intern, is not surprised that “global” brands like PANGAIA are still available for Gen Z.
He told The Post that “PANGAIA was all hype” during the pandemic, even though customers would have had to shell out more dollars for the options ahead. Most PANGAIA items range from $150 to $900.
“Gen Z is very active in the community and the environment, so we make more efforts for our clothes to reflect our activism and initiative,” he explained.
When asked why he thought PANGAIA left during the pandemic, Berk replied “The world was collapsing, so if there’s anything we can do to keep the environment alive well…we did.”
What would be more difficult to imagine is how the world’s best fashion has remained as an alternative to fast fashion – and perhaps – expanded its reach after the pandemic. PANGAIA can be proof that small consumers have moved towards solution-driven methods.
Since 2018, this brand has brought together a “world team” of experts, scientists, technologists and designers. The goal: work together to create a business model where products are better for the planet than if they didn’t exist.
The statement on PANGAIA’s website reads: “We are on a mission to inspire and accelerate a better future for the Earth by creating values that enhance the lives of people, animals and plants.
It may seem like the future, but it is out of reach.
Solutions are already included in the styles; plant-based denim, fabric made from eucalyptus leaves, water-based black ink made from air pollution particles, and some sort of leather made from grape waste (ie, Berk’s baby blue sneakers ).
Since its launch in 2018, PANGAIA has released several designs to attract younger customers.
Recently, a collection of Gen-Z-adored sports pieces – hoodies, sweatshirts, and tracksuits in seasonal colors including muted indigo, warm goji berry and shine, and the desert camel of the world. Earlier this month, the brand also dropped a collection of vintage-style graphic shirts.
The newest nylon collection has a variety of styles, “designed for men and women who appreciate the concepts of fashion and performance.” The silhouettes are made from discarded materials such as fishing nets, textile fabrics and industrial plastics that are recycled to reduce environmental pollution.
If there’s one thing PANGAIA has done well to stay afloat in the post-COVID business economy, it’s bringing two twentysomethings together; sleek fashion, and innovative materials.
What we have to say, Berk is tired is that the habits of Gen Z are very dependent on disposable income.
“I’ll be curious to see if Gen Z will continue to pay more for sustainable clothing,” he opined. “My generation is at a time when they are trying to earn a living, find a job and pay the rent. It will be interesting to see if the budget will still be set aside for sustainable purchases. ”
Time will tell if brands like PANGAIA can continue to compete and win over customers from the fast fashion industry. Of course, not everyone can afford $110 grape leaf sneakers.
Likewise, it doesn’t seem like many other brands are filling their shoes.
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